YouTube has issued new guidelines for Indian content creators, if not followed, videos may be removed. Videos with “clickbait” titles and thumbnails that don't deliver on promises are now against YouTube policy, the platform said.

What is clickbait?

Clickbait is a video whose title or thumbnail claims something that is not shown in the video. The aim is simply to get people to click on the video, especially when it is to breaking news or trending topics.

Example:

A headline like “Prime Minister resigns” even though there is no such thing in the video.
Fake or misleading thumbnails that do not match the content of the video.

On whom will action be taken?

Especially videos to breaking news and current affairs will come under the purview of this policy.
If videos mislead viewers and do not provide the expected information, they may be removed.

What steps will YouTube take?

Deleting Videos: Videos with misleading titles or thumbnails will be removed from the platform.

No strike at the moment: YouTube will not initially give any strikes to channels so that creators can understand the new policy.

Clear Guidelines: In the coming time, YouTube will clarify what will be the criteria to identify breaking news and misleading content.

Why did YouTube do this?

The platform says that its aim is to provide a trustworthy experience, where users can get correct and authentic information. Especially when people are looking for information on breaking news or sensitive topics.

What should creators do?

• Keep your video titles and thumbnails close to reality.


• Avoid exaggeration while making videos on breaking news or trending topics.


• Prioritize audience trust and offer transparent content.

This new policy of YouTube is a big step to promote transparency and quality. Creators are advised to adapt to this change.