Asus is expanding into AI infrastructure in India, aiming to supply high-end servers amid rising demand for compute power. At a New Delhi summit, it showcased AI POD systems powered by NVIDIA chips. The move marks a strategic shift beyond consumer PCs toward faster-growing server business.

Asus is looking to cash in on India's AI boom. The PC maker, according to reports, is looking to pivot into AI infrastructure, expanding its market foray and footprint in the Indian market.

Asus has long been a familiar name in India's consumer electronics market, shipping laptops and gaming PCs to millions of buyers. But the company is now signalling a far more ambitious play, tapping into India's rapidly expanding AI infrastructure push.

The Taiwanese manufacturer has been in active discussions to supply high-end compute servers to Indian clients, according to reports by the Economic Times, as it looks to capitalise on surging domestic demand for AI computing capacity. The pivot is part of a global strategic shift at Asus, where the server business has become the company's fastest-growing and increasingly dominant revenue driver.

Asus's AI server business hit its five-fold revenue growth target a year early in 2024, according to Digitimes. By 2025, server operations were projected to contribute 15 percent of the company's total revenue, a figure that would have seemed implausible just a few years ago for a brand most associated with consumer PCs.