India’s e-commerce market is set to grow 177% to $250 billion by 2030, driven by 150 million new shoppers and rising spending. A Google-Deloitte report highlights Gen Z’s dominance, AI-led personalisation, and emerging trends like quick commerce, live shopping, and creator-led retail shaping the sector’s future.

New Delhi: The domestic e-commerce market is expected to grow by more than 150 per cent within four years, driven by the addition of 150 million new digital shoppers and a doubling of per capita spending, according to a new report.

According to the joint report by Google and Deloitte, the online business market is undergoing a major transformation and projected to grow to $250 billion by 2030 from about $90 billion at present -- a 177 per cent jump.

The report also highlighted that a 220-million-strong Gen Z cohort is expected to account for 45 per cent of online spending, accelerating the shift towards AI-powered shopping experiences.

It pointed out '4I' key growth drivers -- Inspired, Intelligent, Instant and Immersive -- which are projected to contribute around $100 billion to the overall growth of the sector by 2030.