There’s a 24-year-old in Bhopal who spent three years paying minimum dues on his credit card. He’d charged ₹80,000-₹85,000 in actual purchases. By the time he ran out of money, his total dues had ballooned to ₹1.5 lakh- the rest was entirely interest. His story isn’t unique. It’s India’s fastest-growing financial crisis hiding behind reward points and cashback offers.

The Scale of the Problem

According to RBI data released in September 2025, India’s total credit card outstanding has surged more than 84,000% in the last decade. There are now over 114 million active credit cards in India. The festive season of 2025 saw credit card spends hit a record ₹2.17 trillion in September 2025 alone.

On the surface, this looks like financial inclusion and consumer confidence. Dig deeper, and the cracks appear. Roughly 13% of users are only paying the minimum balance on their credit cards, leading to a debt trap cycle. And the minimum due trap is lethal: most users don’t realise that minimum due is a trap. They end up paying 53% interest annually on rolling balances.

How UPI Made Debt Invisible

The rise of UPI-linked RuPay credit cards has changed the psychology of spending. Credit is now used for ₹10 chai. When credit card spending shifts to chai, groceries, and even ₹10-₹20 items, you can’t control behaviour when the interface is that frictionless. UPI has made debt invisible.

With 39% of Gen Z borrowers reportedly using loans for essential expenses like rent and groceries in 2024, the line between discretionary and survival borrowing is blurring, increasing the risk of over-indebtedness.

The Social Media Fuel

Studies reveal that 70% of iPhones sold in India are bought on EMIs, and 27% of vacations are financed through loans. A dangerous normalization of the “credit culture” has taken hold, especially among urban youth who equate luxury with success.

Social media has turned consumption into performance. Every trip, every gadget, every branded purchase signals success- whether or not it’s affordable.

Used Right, Credit Cards Are Powerful Tools

Not all credit card use is harmful. Used wisely, credit cards offer:

• Interest-free float for up to 45 days- your money stays in your savings account earning interest longer


• Reward points, cashback, airport lounge access- real monetary value if you pay in full every month


• Building a credit score- essential for future home and vehicle loans


• Purchase protection and fraud cover

The danger isn’t the card. It’s the behaviour. The golden rule: never spend on a credit card what you don’t already have in your bank account.

Escaping the Trap

If you’re already in revolving credit card debt, stop using the card immediately. Convert outstanding debt to EMIs (lower interest), explore balance transfers to lower-rate cards, and consider a personal loan at 10-20% to replace the 45-53% annualised credit card interest. Pay off the highest-interest debt first.