Chandigarh, Apr 03: Budweiser 0.0 today announced a landmark partnership with Punjab Kings – a leading franchise in India’s biggest T20 cricket league. This collaboration marks Budweiser 0.0’s debut in the 19^th edition of the tournament, representing a significant step forward in the brand’s growing cricket journey in the country.

With this association, Budweiser 0.0 will engage Punjab Kings’ fans, celebrating the pride, traditions, and match-day rituals that define local cricket culture. As one of the largest sporting platforms in the world, this league provides the ideal stage to deepen fan connections through the pride, loyalty and energy that fuel the tournament.

The partnership builds on Budweiser 0.0’s ongoing “In the Hands of Fans” campaign, extending its focus from a shared national moment to the city-level passion and fierce team loyalties that shape the tournament. Through this team partnership, Budweiser 0.0 will celebrate how fans shape the identity of their teams and bring the spirit of the game to life, on and off the field. As part of its debut this season, Budweiser 0.0 will also launch limited-edition merchandise inspired by the team, giving fans a tangible way to express their loyalty and be part of the season.

With this move, the brand continues to strengthen its presence in Indian cricket, reinforcing its focus on fan-led storytelling and culturally relevant experiences.