New Delhi: Toy manufacturer LEGO has launched an new advertisement ahead of the FIFA World Cup 2026, featuring Argentina’s World Cup winning-captain Lionel Messi and Portugal star footballer Cristiano Ronaldo.

The ad campaign is titled “Everyone wants a piece”, and also features Real Madrid players Vinicius Junior and Kylian Mbappe. In the advertisement video, each of the four football stars interact with their Lego bricks, and also try to build a replica of the FIFA World Cup trophy.

This is the second time that both Messi and Ronaldo have featured together in an advertisement. The last time they were together was for Louis Vuitton’s “Victory is a State of Mind” campaign ahead of the 2022 FIFA World Cup, which was played in Qatar.

We have got a NEW Lionel Messi and Cristiano Ronaldo advert…👏👀

This LEGO advert features Kylian Mbappe and Vini Jr too for the upcoming World Cup. pic.twitter.com/slFYj87KVA

— george (@StokeyyG2)

Messi will aim to defend the FIFA World Cup title with Argentina, while Ronaldo will look to win his maiden title in the 48-team global tournament, which will begin on June 11 in the USA, Mexico and Canada. Argentina are placed in Group J of the tournament along with Algeria, Austria and Jordan, while Portugal will square off with Colombia, Jamaica and Uzbekistan in Group K.

Messi is currently playing for Inter Miami in the MLS. Ronaldo has suffered an hamstring injury while playing for Al-Nassr in the Saudi Pro League and was left out of Portugal’s squad for the World Cup warm-up matches against Mexico and the United States.

Portugal head coach Roberto Martínez said in the press-conference that Ronaldo is not at risk of missing the FIFA World Cup and will be back in the next two weeks. He has also posted a picture of himself on X, training and recovering from the injury.