Passengers flying with Ryanair are being encouraged to follow several steps to reduce costs on their journeys, though the airline has responded by dismissing the advice as "fake news".

Consumer champion platform Which? claimed its research revealed travellers may have been spending more than necessary. Last month, Which? suggested families could potentially save over £100 on their next Ryanair flight by simply disregarding the airline's "recommended" fare option. When arranging a summer journey from London to Alicante for a family of four, Ryanair promoted its "Regular" fare as the "ideal" selection.

But opting for this choice would have cost £59 more than picking the "Basic" fare and adding the identical seats and luggage manually later during the booking process, Which? claimed. The article continues: "If our family decided that we could get by with four cabin bags instead of the eight included in Ryanair's 'Regular' fare, then we could reduce the fare by £163 from Ryanair's recommendation.

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"The Regular fare comes with priority boarding, carry-on luggage and free standard seat selection included, but on around 30 checks over the past two years we've only once found it cheaper. We looked at 15 flights to a range of locations in February 2026 and only once was the Regular ticket cheaper, even if we wanted all those extras."

Ryanair has made its feelings on Which?'s findings abundantly clear. A spokesperson for the airline told Sky News: "This is more fake news from Which? Thankfully no one reads, or takes any notice of Which's fake recycled news articles or your spurious 'advice', as our traffic growth from 200 million to 208 million passengers in 2025 proves."