Grok Imagine recently outperformed Google's Veo 3.1 by creating 10-second videos from text prompts, but ran into trouble for generating explicit content.
Regulators in India and Europe raised concerns, so Musk says Grok will now stick to "R-rated" movie standards.
Even with some key team members leaving xAI, Musk remains committed. He keeps sharing user-made clips and looking for fresh talent to keep Grok in the spotlight.