According to Hello! magazine, the brand could make its debut as early as this summer and is aimed at Gen Z and Gen Alpha consumers.

Reports say the venture is registered under a company called H7B Limited, a name derived from Harper’s full name. While the brand has not yet officially launched, preparations are reportedly underway behind the scenes. A recent photoshoot linked to the project was held in London, reportedly in secrecy, with both David and Victoria present to support the milestone.

Insiders say the project is being treated as Harper’s own venture rather than an extension of the Beckham family’s business empire. Industry observers have suggested the brand could quickly attract attention among younger beauty consumers.

A source told The Sun: “This has long been a dream of Harper’s, it has all been driven and led by her.”

“She has seen first-hand how her mum has successfully cracked the world of beauty and, like so many girls her age, is obsessed with all things fashion and beauty,” the source added.

Harper, 15, is the youngest child and only daughter of David and Victoria Beckham.