With this move, Bajaj ends its old licensing deal with Glen Electric Limited (which included settling some unpaid royalties).
Sanjay Sachdeva, Bajaj's MD and CEO, says actually owning Morphy Richards will help them step up their game in premium home appliances, a premium consumer segment.
Fergal Naughton, Executive Chairman, Glen Dimplex, is confident Bajaj understands local customers' needs and can take Morphy Richards to new heights in these markets.