The CCI wants companies to be up front about how their algorithms work, keep tabs on training data for bias, and regularly test for any sneaky anti-competitive behavior.
They're also asking firms to document decisions and keep detailed logs—so there's a clear trail if something goes wrong.

With AI moving fast, there are real worries about big players using it unfairly.
The CCI says this framework is about balancing innovation with accountability, helping businesses grow responsibly while protecting consumers and keeping markets open for everyone.