Kolkata: What’s common to Nykaa, SUGAR Cosmetics, Mamaearth, MobiKwik, OfBusiness, Zivame, Blue Tokai Coffee Roasters and Biocon? Answer: They are all driven by women entrepreneurs. That women power is rising in the world of Indian entrepreneurship is apparent from a piece of statistic that data intelligence firm Tracxn as announced. It is: tech startups co-founded by women attracted about $1.2 billion in 2024 and $1.1 billion in 2025.

Reports state that the number of funding rounds has come down from 580 in 2024 to 407 in 2025. However, there is a conspicuous point despite the drop — the median deal size surged from $2.4 million in 2024 to $3.8 million in 2025. This jump is to the extent of 58.33%. It signals investors pouring in more capital on businesses which are deemed sustainable and have stable revenue models.

Top city to attract funding

Bengaluru is commonly referred to as the startup capital of India. The capital of Karnataka also proved its mettle in this round too. The tech city topped the world of women entrepreneurship in 2025. It raked in a total funding of $447 million. The second spot was grabbed by Gurugram which attracted $115 million. The third position went to Mumbai which garnered $112 million.

Disciplined capital

Tracxn has defined the current period of funding as one involving “recovery and disciplined capital.” The data firm was refering to the entry of new personalities in the entrepreneurship world and a growing group of growth-stage startups. “India Tech’s women co-founded startup ecosystem entered a disciplined capital phase, where funding levels remained stable while investors concentrated capital in fewer, higher-quality companies. Funding stabilisation alongside strong growth-stage participation signalled that investors continued backing Women co-founded startups with proven traction, even as the broader market remained selective… Capital increasingly concentrated around fewer, high-conviction women co-founded startups, reflecting investors prioritising scale, capital efficiency, and strong revenue visibility,” Tracxn mentioned in a note.

Rise in early-stage funding

According to Tracxn, between 2025 and 2024, there has been a rise of 8.33% in early-stage funding. The data firm revealed that early stage funding rose from $528 million in 2024 to $572 million in 2025. This ook place despite a decrease in deal volume from 98 to 82 rounds. The size of see-stage and late-stage funding contracted to $259 million and $283 million respectively.

Two of startups that attrcated the biggest amount were Jewellery brand Giva. It is co-founded by Nikita Prasad and it managed to raise $62 million in a series C funding round in June 2025. The other name in the big league is speciality coffee chain Blue Tokai Coffee Roasters. It was co-founded by Namrata Asthana and it secured $25 million in the same month.