• Emma Raducanu has signed a major multi-year apparel deal with Uniqlo, officially leaving Nike after her long-term contract expired. This high-profile switch aligns her with Roger Federer, who also famously moved to the Japanese brand later in his career, signalling a significant shift in her commercial strategy.




• The new partnership is estimated to be worth several million pounds annually, reflecting her continued status as a global marketing powerhouse despite fluctuations in her world ranking. Raducanu expressed excitement about the brand's focus on quality and innovation, highlighting her desire to collaborate with a company that values longevity and timeless style.




• Beyond apparel, her extensive portfolio continues with Evian and Wild deodorants. These endorsements have cemented her position as one of the highest-earning female athletes globally, with experts noting that her off-court appeal continues to outpace her recent tournament results during her comeback.




• Raducanu's current playing schedule focuses on managing her fitness and climbing the WTA rankings to secure direct entry into major events. She is due to be in the United States at the beginning of March for the 'Sunshine Double' at Indian Wells from March 4 to March 15 before the Miami Open on March 18, where she will debut her Uniqlo as part of her new partnership with the brand.




• Raducanu's ultimate goal for the season remains performing well at the Wimbledon Championships, with the tournament getting underway on Monday, June 29. Her new Uniqlo kits are expected to make their Grand Slam debut at the French Open, which gets underway in May.



• Read the full story here: Emma Raducanu lands huge new brand deal as Brit copies Roger Federer

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