Rashmika Mandanna and Vijay Deverakonda were dating for years, but never said anything openly. It's not just them, many stars do this. So what's the real reason? Why do they hide their love life?From Sandalwood to Bollywood, many stars say 'we're just friends' and then suddenly get married. The reason is simple: celebs face way more pressure than us common folks to keep their love life private. In the glamour world, even a tiny hint becomes breaking news.For actors, their 'single' status is a big deal, almost like a market value. Fans often have a crush on them. Producers fear that if fans find out their favourite star is in a relationship, the craze might just die down.Many companies want to sign single celebrities who are 'youth icons' as their brand ambassadors. So, if a star's relationship becomes public, they might lose out on some big ad offers.Once a love story is out, the media and paparazzi are constantly on their tail. Where did the couple go? What did they eat? Did they have a fight? Every single thing becomes a headline. This non-stop watch creates a lot of unwanted pressure on their relationship.In the film industry, it's very common to spread affair rumours between co-stars just for movie publicity. But couples who are genuinely in love don't want their special relationship to be treated like a cheap 'publicity stunt'.Imagine if a couple makes their relationship public and then they break up. The public, society, and especially social media trolls can be very cruel and add to the pain. So, many prefer to stay quiet until the wedding is confirmed.Celebs spend their whole day in front of the camera. It's natural that they want to keep their personal life completely private. They feel there's no rule that says they have to share everything with the world.You know how elders say, 'don't talk about good things before they happen, or it'll catch an evil eye (buri nazar)'. It's the same logic. Many stars feel it's better not to announce their love until they are actually getting married.