Active Listening Feature In Phones: In today’s era, smartphone has become an important part of our life. But have you ever felt that whatever you talk about at home, advertisements to the same suddenly start appearing on your mobile? Now a new report has deepened this doubt. The latest report by 404 Media claims that smartphones not only track your internet activities but can also listen to your conversations if kept nearby.

How do advertisements start appearing without searching?

Often people are surprised that they have not even searched for a product online, yet advertisements to it start appearing on social media or browsers. This experience creates a question in people’s mind, is the phone listening to us?

According to the report, this suspicion is not completely baseless. It says that the smartphone uses “active listening technology” Can use, which is capable of monitoring the conversations around.

App Permission: The biggest negligence

Another worrying aspect has come to light in the report that most of the users give microphone and other permissions without reading while installing the app. This is a way for apps to access your private conversations. Imagine, if a simple photo editing app asks for microphone permission, why does it need your voice? But in a hurry we click on “Allow”. The report claims that this matter is not limited to just small app companies, but big tech companies like Facebook and Google can also be involved in it.

Not just phones, home smart devices also included

The matter of concern is that the matter is not limited to smartphones only. Smart TVs and other smart devices in your home can also show targeted advertisements by linking your conversations with your search history through AI technology.

The report also states that media industry giant Cox Media Group (CMG) has developed technology that can analyze background conversations through the microphones of smartphones, smart TVs and other devices.

How safe is your privacy?

This revelation raises serious questions regarding digital privacy. Experts say that users should read the permissions of each app carefully and stop non-essential access immediately.

How to keep yourself safe?

• Read all permissions carefully while installing the app


• Turn off unnecessary microphone and camera access


• Check your phone’s privacy settings regularly


• Delete apps you don’t use

In the digital world, along with convenience, vigilance is equally important. A little carelessness on your part can make your personal life public.