A recent study has revealed that seven in ten adults over the age of 40 enjoy being active, but nearly a third (31 per cent) feel held back by aches and pains.

The survey, which involved 2,000 adults in their fifth decade, found that two in five people over 45 can't touch their toes while standing up. Only three in ten have tried yoga, with knees and lower back being the first areas to cause discomfort.

Adults typically start noticing these pains in their mid- to late-40s, with almost two-thirds (64 per cent) saying their issues are chronic.

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However, 65 per cent wish they could be more active, with 59 per cent prioritising their physical and mental health as they age. The research was commissioned by Voltarol to coincide with the launch of its Movement Coach website, which offers free advice on holistic pain management.

A spokesperson commented: "It's interesting to see how little people are truly aware of the importance strong balance can have, particularly later in life. It's not something you tend to think about but when you stop and give it some thought, it's actually crucial to maintaining a healthy lifestyle as you get older."

They also highlighted the desire for increased activity, despite aches and pains proving a hindrance. The research discovered that nearly half of the population (46 per cent) were unaware of the link between good balance and overall health, with 28 per cent claiming their discomfort is bothersome but not limiting them.

Meanwhile, an enthusiastic 57 per cent believe that embracing ageing with youthful energy is crucial, as demonstrated by the 47 per cent who adopt a "grin and bear it" approach towards bodily aches.

What's more, a revealing indicator of advancing years for an overwhelming three-quarters of those polled is making sounds when getting up from a bed or chair, according to the research by OnePoll.

Following these findings, Voltarol created an amusing video putting people's balance to the test. A spokesperson from the company emphasised the uniqueness of balance, stating: "Everyone's different, and balance varies from person to person, but it's important to continue to work on this, even if there's niggly aches and pains."

They added: "By focusing on balance, you may be able to help alleviate pain and discomfort, which could open doors to a more active lifestyle."

Voltarol's objective was evident as they aimed to provide a personalised pain management plan featuring exercises and expert guidance, offering hope for an active future despite age-related obstacles.