People hoping to get the best deal on their summer holiday might need to set an early alarm. A travel influencer claims he knows the 'cheapest time' for bookingflights and hotels - and it's bad news if you like to sleep in.

The tip was shared on social media by Rob Brooks, a travel enthusiast and influencer with the travel company On The Beach. He is well-known online for providing budget-friendly travel advice, hotel reviews, and holiday tips, which has helped him amass a significant following on social media, especially on TikTok where he goes by the username @Robonthebeach.

In a recent video, Rob shared 'three bad holiday booking habits that could be costing you £100s' and explained how the timing of your holiday booking can affect the price. Introducing the three tips, Rob said: "I look through holiday bookings every single day, and I see these mistakes all the time."

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For his first point, Rob suggested that people shouldn't book their holidays in the morning unless they get up early. "Your first bad booking habit is booking holidays in the morning," he claimed.

"We see so many people book holidays between 7am and 10am in the morning. Often, that's people booking just before work, on the commute, or even at the desk with their first coffee. And I get it, it feels like you're being really productive and taking off something big right at the beginning of the day.

"But not many people know it's actually one of the most expensive windows to book, because you've got loads of people searching at the same time. Everyone's had the same idea, which means demand spikes, flight prices spike too, and then package prices follow."

Rob continued: "The best times to book are statistically in the evening, between 8pm and 10pm. And actually the very cheapest time to book is first thing in the morning, between 4am and 5am. But no one's setting their alarm for that habit."

Continuing his video, Rob shared two more mistakes that he said holidaymakers should be wary of. In his second tip, he suggested people shouldn't wait when they find the right deal for them.

"Don't forget, when you find a really good deal, it's very likely that someone else has found the same deal too. So waiting doesn't protect you; it usually just means that the best price then disappears. So I would say this: when you find a holiday that you think is a really good price and you've checked it against other people, don't wait, just get it booked," he advised.

Finally, the travel influencer warned people against being 'super rigid' with their holiday dates. Rob pointed out that switching your holiday from seven days to six days, for example, could make a big difference to the price.