The pair drew attention at the mega event on Feb. 8 at Levi’s Stadium in Santa Clara, California, sitting side-by-side and chatting comfortably. Their affectionate display, including holding hands, validated rumors regarding their relationship status.

Marking their first public appearance as a couple at an America’s premier sporting event, photos of the duo quickly went viral on social media. A video of their conversation on the platform X quickly garnered tens of millions of views.

Lip-reading experts cited by the Daily Mail deciphered their exchange. Hamilton reportedly told Kim, “No I don’t take just any girl to my mom, I mean you’re gonna meet someday, she is very excited to see you.”

Kardashian’s response was a simple “okay”.

Their Super Bowl appearance follows several private trips in Europe. The couple recently traveled to Paris, sharing a luxury hotel suite and an SUV. A week prior, they were spotted at the exclusive Estelle Manor resort in Oxfordshire, England.

Despite arriving separately at the lavish resort, their shared stay, with private dinners and heightened security, signaled a desire to protect their romance.

The two have shared a friendship since 2014, often crossing paths at fashion events. Hamilton is also close with the Kardashian-Jenner family, including Kim’s mother, Kris Jenner and her half-sister, model Kendall Jenner.

For Kim, this relationship follows a period of focusing on her family and career. Since finalizing her divorce from rapper Kanye West in 2022, she has prioritized raising her four children and completing her legal studies in 2025. While she previously stated her family remained her top priority, she noted she would remain open to relationships when ready.

Kim, 45, has transitioned from reality TV star to billionaire businesswoman as the founder of garment company SKIMS. According to Forbesher net worth is currently $1.9 billion.

She has a massive social media attraction with over 354 million Instagram followers. She shares four children with her ex-husband West.

Hamilton, 41, shares the record for the most F1 World Championships (seven) with Michael Schumacher and holds significant influence in the worlds of fashion and social activism. He was knighted in 2021.

He has historically kept his dating life private following his long-term relationship with Nicole Scherzinger, until the public appearance with Kim at the Super Bowl.