A joint campaign between Second Hugs and MyGate has been launched to provide clean, tidy living and a smart shopping experience for kids to families in Mumbai and Navi Mumbai. This innovative initiative to reuse unwanted items will be implemented in selected housing societies in collaboration with Second Hugs, a website known for buying and selling children’s items across India, and MyGate, India’s leading community management system.

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Under this campaign, interactive kiosks will be set up in three major housing societies in Mumbai and Navi Mumbai on Sunday, February 15. These include the societies Rustamji Regency (Dahisar West), Moraj Riverside Parkname (Panvel) and Lodha Cielo (Thane West). Through these kiosks, residents will be given direct information on how to easily buy and sell children’s items from the Second Hugs website.

This physical activity will be supported digitally on MyGate app from 11th to 18th February. Through in-app banners and notifications, the campaign will be extended to lakhs of residents of Mumbai and Navi Mumbai, and the message will be given to families to adopt a hassle-free and cost-effective option.

Informing about this initiative, Second Hugs founder and CEO Swarna Daga Mimani said, “Spread of unnecessary items is becoming a big problem in urban households, especially after children grow up and their toys, clothes and other materials are no longer used. Through this campaign, parents want to realize that the items lying around the house can be useful to other families and get financial value from it. This lightens the burden of parenthood and increases the sense of helping each other.”

Second Hugs is an online platform operating across India to buy and sell used and new items for children aged 0 to 12 years. Items like baby gear, clothes, toys, nursery materials are available on this platform. Facilities like digital payments, door-to-door pickup and delivery provide users with an easy and secure experience.

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This website offers pre-owned items in good condition at a discount of 50 percent or more off the original price. Also, brand new products sourced directly from wholesalers are on sale here, providing families with high-quality products at affordable prices.

The campaign in Mumbai and Navi Mumbai is part of a multi-city initiative across Maharashtra and Telangana, reinforcing Second Hugs’ mission to make shopping for children’s products easier, more affordable and easier for parents.