'Peppa Pig' introduces George's hearing loss in groundbreaking storyline
05 Feb 2026

Hasbro has announced a significant development in the beloved children's show Peppa Pig, revealing that George, Peppa's younger brother, is moderately deaf.

The storyline will be explored through short-form digital content and the upcoming season of the show.

This move is part of Hasbro's commitment to inclusive representation for preschool audiences worldwide.

George's hearing loss presented as a normal part of life
Character development

The update presents George's hearing loss as a part of his daily life.

In new episodes, he is seen wearing a hearing aid and experiencing playtime, family routines, and outdoor adventures with minor changes that show how he perceives sound differently.

Hasbro aims to help children view disability as a normal aspect of life instead of something that limits or characterizes an individual.

Continuing 'Peppa Pig's legacy of inclusive storytelling
Legacy

George's character development is a continuation of Peppa Pig's tradition of inclusive storytelling.

The show has previously featured characters like Mandy Mouse, who uses a wheelchair, and Penny Polar Bear, who has two mothers.

By introducing George's hearing loss, the series mirrors the experiences of many families with young children who use hearing aids or other assistive devices.

Hasbro collaborates with experts for accurate representation
Expert involvement

To ensure an accurate and respectful portrayal of hearing loss, Hasbro has teamed up with the UK's National Deaf Children's Society (NDCS) and deaf executive producer/script consultant Camilla Arnold.

Arnold also provided guidance on tone and family dynamics to make the story relatable for preschool viewers.

Surely, both kids with hearing loss and parents would feel represented with this storyline.

Storyline to be introduced on YouTube
Storyline introduction

The storyline will be introduced through Peppa Pig Tales on YouTube, starting Friday with an episode from George's audio perspective.

These shorts will depict how everyday activities are slightly more challenging for George but also showcase his ingenuity and the help he gets from his family, especially his sister Peppa.

The narrative will continue in Season 11 of Peppa Pig, premiering on Nickelodeon on March 23.

Hasbro enhances accessibility with sign language initiatives
Accessibility initiatives

Beyond the screen, Hasbro is enhancing accessibility with the Peppa Pig Sign Language for Kids YouTube channel, which will feature episodes interpreted in British Sign Language and American Sign Language.

The company is also working with the Hearing Loss Association of America on awareness campaigns and family resources.

Jodie Ounsley, TV personality and England's first Deaf female rugby player, will voice the audiologist character in an upcoming episode titled Hearing Test.