Booking a getaway is thrilling, but when planning our escapes we're always keen to ensure we're securing the best deal possible.Nowadays, many holidaymakers turn to online platforms to arrange trips overseas instead of visiting traditional travel agents.

This has afforded travellers greater freedom to make reservations at any hour. Yetan expert has cautioned that prices for identical holidays can fluctuate depending on what time of day you book.

The amount you fork out for your break could hinge entirely on when you hit that booking button.

• Thousands of families borrowing from illegal loan sharks to pay for funerals


• Every sneaky add-on that can push up the cost of your flight

Travel guru Rob.onthebeach shares his insider tips on social media, and reckons he's discovered the most economical time to reserve a holiday in 2026.

Rob has scrutinised data daily to pinpoint the cheapest and priciest booking windows, right down to the exact minute, reports the Express.

Based on Rob's findings, the most costly period to book a holiday falls between 9am and 10am. He elaborated: "Booking in those hours came in 30% more expensive than the cheapest hour of the day".

Disclosing the most budget-friendly slot, Rob revealed it's actually in the early hours. The window between 4am and 5am emerged as the optimal time to bag a bargain.

Rob explained: "Overnight, airline pricing systems basically reset. The interest and the demand from the day before all drops off, prices return closer to their base level, then as the day goes on more searches, more clicks, more people just having a look, and prices start to creep back up again."

The expert conceded that most of us wouldn't fancy setting our alarms for 4am just to secure a getaway, so he also identified the optimal booking window during reasonable hours.

He discovered that late evening – roughly between 8pm and 10pm – proves "noticeably" more economical than the morning price surge.

Yet if you're truly after a steal, Rob pinpointed the precise moment that delivered the lowest costs. Rob disclosed: "The cheapest, single minute to book a holiday is 2:48am.

"Booking at that exact moment came out 60% cheaper."

Despite his research, Rob cautioned that reserving at 2:48am won't render every single holiday "automatically 60% cheaper".

He continued: "But the pattern is really clear, if you really want to save money on your holiday, the early hours beat the office hours every time."