Creative Business Idea: A creator from Delhi did a unique experiment of bringing Kashmir’s snow to Delhi and selling it, which went viral on social media. There is a video on social media by a content creator named ‘Deluxe Bhaiyaji’ (@Deluxe Bhaiyaji). In this video he shows that if there is a passion to earn and do something different, then even the impossible can be possible.

Can you make money by selling ice?

The video starts with a question – Can money be earned by selling ice? After this a unique journey begins. The boy reaches the valleys of Kashmir and fills the freshly fallen snow in an insulated ice box. The objective was clear, to save the ice from melting and reach Delhi safely.

Even while catching a flight from Srinagar airport, people express doubt on this idea. The passengers sitting together in the flight clearly say that the ice will melt on the way. But the boy sticks to his plan. As soon as the flight lands in Delhi, his friends receive him and he is taken straight to Connaught Place.

Experience touching the real snow of Kashmir for Rs 20

When the ice box was opened in the middle of Connaught Place, people’s eyes were wide open. The ice had not completely disappeared, but had remained frozen to a large extent. After this the boy set up a small ‘shop’ and offered the experience of touching the snow of Kashmir for Rs 20.

Within no time a crowd of people gathered there. Someone was happy touching the snow, while someone was making a video. However, the snow gradually melted and the total earning was only Rs 240. But this video has been viewed more than 16 million times on social media. Users are calling it not just a funny video but a great startup and marketing idea.