Streaming platform Netflix has taken a significant step towards making its live events more interactive. The company has introduced a live voting feature, allowing viewers to influence show results in real time. Netflix also announced new AI features and a redesigned mobile app.

Live Voting Will Change How Shows Are Watched
Netflix announced the live voting feature, which was first used in the US during the live talent show Star Search. With this feature, viewers can vote in real time to decide which contestants advance and which are eliminated. This is different from traditional TV voting, where results are announced days later. On Netflix, voting results are displayed instantly, making live shows more exciting.

Where and How to Vote
Live voting is only available to viewers watching the show live. If a user rewinds the stream, the voting option will not work. Netflix clarified that this feature is not available on the website. Voting can only be done through smart TVs, streaming devices, and the mobile app. In Star Search, viewers can rate performances from one to five stars and even choose winners in some rounds.

New Mobile App and Focus on Short Videos
Netflix is also redesigning its mobile app. During the Q4 earnings call, co-CEO Greg Peters said that the new app will be better suited for the company's business expansion in the coming decade. Netflix will also strengthen its vertical video feature, Moments. Video podcasts may be added in the future, further expanding the range of content.

AI Features and Strong Earnings Figures
Netflix also confirmed the introduction of two new AI features this year. The first is AI-based subtitle localization, which will maintain the meaning and nuances of subtitles in different languages. The second is an AI-powered recommendation tool that will suggest content to users based on their preferences. The company reported that its revenue in Q4 2025 was $12.05 billion, a 17.6 percent increase compared to the previous year.

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