Reliance Industries Ltd (RIL) fashion and lifestyle arm Reliance Retail is doubling down on quick deliveries. In the quarter ended December 31, 2025 (Q3 FY26), the company scaled subsidiary Ajio’s quick commerce vertical Ajio Rush to 420 pincodes across 10 cities in the country.

Further, Ajio scaled its next-day delivery service to the top 26 cities during the quarter under review, up from a smaller base earlier. The move is aimed at shortening delivery times for fashion orders in large urban markets, where speed is becoming a key factor in customer choice.

It is pertinent to mention that Ajio Rush is directly competing with the likes of Myntra Now and Nykaa Now.

The expansion is in line with Reliance Retail’s increased investment in expanding its hyperlocal fulfilment and faster logistics. Ajio has been working on reducing delivery distances by expanding its darkstore count, allowing it to deliver fashion orders faster than traditional ecommerce models.

Besides, Reliance Retail’s quick commerce arm is also scaling rapidly. Its quick commerce grocery vertical, JioMart Quick,  is currently operating at a daily order rate of 1.6 Mn. This marks a sharp increase over the past year, driven by higher demand for groceries and daily-use items delivered within hours.

Reliance claims its quick commerce business is now on track to become the second-largest player in India by order volume. The business has seen strong growth as it expands coverage, adds more dark stores, and integrates its offline store network with online fulfilment.

This comes as quick commerce has become one of the most competitive segments in Indian ecommerce, with players racing to promise faster deliveries and wider coverage.

The segment has attracted unprecedented levels of capital. Zepto has raised well over $1 Bn across multiple funding rounds, including a $665 Mn raise in 2024 and a subsequent $450 Mn round at a $7 Bn valuation, as it builds dense dark-store networks in top metros.

Swiggy, meanwhile, raised about INR 10,000 Cr ($1.2 Bn) through a QIP, with a significant portion earmarked for scaling Instamart’s fulfillment and logistics infrastructure. Market leader Blinkit has also received sustained backing from Zomato, including a INR 1,500 Cr capital infusion, to fund rapid store additions and category expansion.