Chinh chaired a meeting of the State Steering Committee for Tourism, calling for new policies to remove institutional barriers hindering tourism development in 2026.
He emphasized the need to focus on high-spending, long-stay international markets; promote innovation, digital and green transformation; and fundamentally renew tourism promotion efforts, with resources concentrated on premium segments and emerging potential markets.
The Deputy PM also called for stronger cultural diplomacy and the application of digital technologies and artificial intelligence (AI) to personalize promotional content for each target market, while guiding localities and businesses to develop high-end tourism products aligned with local strengths, such as green tourism, wellness tourism and golf tourism.
The Ministry of Public Security was requested to apply technology to streamline e-visa issuance and entry-exit procedures, while the Ministry of Foreign Affairs was asked to enhance international communication on Vietnam’s visa policies and propose regulatory revisions to facilitate overseas tourism promotion.
The Ministry of Construction was urged to accelerate investment in strategic infrastructure, including international air routes, and ensure the timely completion of key transport projects.
At the meeting, Ho An Phong, Deputy Minister of Culture, Sports and Tourism and a standing member of the Steering Committee, reported that despite lingering global uncertainties following the Covid pandemic, Vietnam’s tourism sector in 2025 emerged as a global bright spot.
Vietnam welcomed 21.2 million foreign tourists in 2025, up 20.4% from the previous year and the highest ever, according to the General Statistics Office.
The tourism industry has set a target of welcoming 25 million foreign tourists next year, a 16% increase compared to last year’s figure.
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