Bollywood’s newly released film ‘Dhurandhar’ is doing wonders at the box office. The film attracted the attention of the audience in the first two days, but there was a significant jump in the earnings on the third day of its release. Trade experts say the film is a result of audience preference and growing word-of-mouth on social media.

According to sources, the film had collected Rs 1 crore on the first day (first day earning figure). There was a slight decline in the second day, but the collection increased again on the third day. This increase was mainly due to increasing footfall in theaters and positive reviews.

The story and star-cast of ‘Dhurandhar’ managed to attract the audience. The director and producer of the film worked hard in social media and promotion, which is now showing its results. Critics have also praised the film’s storyline, action sequences and music, which further increased the excitement of the audience.

If we look at the 30 days collection, the film has crossed the Rs 1 crore mark in its opening month (30 days total collection). Trade analysts say that the film could be among the most successful films of this year, especially if the word-of-mouth remains the same.

Experts say that the jump in a film’s earnings on the third day is not common. This shows that audiences flocked to theaters to watch the film after reading reviews on the first day. Apart from this, weekend and holiday time also proved helpful in increasing the collection.

The makers of the film told that the screen count of the film has also been increased in the first days. This strategy was adopted in view of the increasing demand of the audience. The bigger screen and better show timings gave the audience a better movie experience.

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