Bollywood superstar Salman Khan has moved the Delhi High Court seeking protection of his personality rights to safeguard his name image and likeness from unauthorized commercial use The plea which is listed for hearing before Justice Manmeet Pritam Singh Arora aims to restrain various entities including social media platforms and e commerce websites from exploiting his persona Khan is seeking a John Doe order to prevent unknown parties from misusing his voice photographs and identity to mislead the public or derive profit without his consent This legal move aligns with a growing trend where celebrities are increasingly vigilant against deepfakes artificial intelligence generated content and fake endorsements that violate their publicity rights The suit emphasizes that such unauthorized exploitation causes significant commercial loss and dilution of the brand value associated with the star and seeks a permanent injunction against the infringers to protect his privacy and commercial standing