Highlights

• Google is testing an AI tool in Search Console that builds reports from simple text prompts.


• The AI applies filters, comparisons, and metrics automatically based on user instructions.


• The feature simplifies reporting for beginners while speeding up workflows for experts.


• Early tests show promise, though accuracy issues and limited sections remain challenges.

Google has started testing AI Search Consolea new feature that could change how site owners build reports. The AI-powered configuration tool from Google states that if you write a short text-based query, it can instantly translate it into what you were looking for.

Users can enter a short text-based command – such as “show last month’s mobile clicks in India” – and the system instantly configures the correct filters, metrics, and date ranges. No more manual configuration means you will have to “tell” the tool what you’re looking for and let it handle everything else.

As of now, the new feature is still being tested, so there is a limited number of accounts that have access to it, but the initial implementation of this feature clearly represents what Google intends to create – A more straightforward, more efficient way to use Search Console by giving website owners the power to quickly and easily analyze their web properties.

What the AI Tool Is Designed to Do

Google’s update is meant to solve one common issue. Most people find Search Console useful, but many still feel confused when creating a custom performance report. There are many filters to choose from – device, country, page URL, query, and date. If you miss even one setting, your report changes completely.

AI-powered configuration tries to reduce this problem. For example, the prompts the AI understands are “Show last month’s clicks from mobile users in India,” “Compare November with October for blog pages,” and “Show pages with low CTR,” and the system creates the report with all the right filters applied. You don’t have to click through menus or compare two reports manually.

Google says the tool works with natural, simple English, so you don’t need technical terms.

How the AI Tool Works Inside Search Console

The tool is available inside the Performance > Search Results section. It appears as a small text box where you can write what you want. After you enter a request, Search Console automatically adjusts:

Filters

The AI can set filters for device type, country, page path, queries, and date range. For example, if your instruction mentions “desktop users in the US,” the tool applies both filters.

Comparisons

If your instruction includes something like “compare this month with last month,” the tool automatically adds a comparison view.

Metrics

The AI also decides which metrics are needed. If your request involves analyzing traffic, it picks clicks, impressions, CTR, and position. When you give a specific instruction, such as “focus on impressions,” this helps to highlight the impression metric.

This feature will be helpful to both novice and advanced SEO practitioners, since it saves them time.

• Beginners learning SEO


• Agencies managing multiple clients


• Professionals needing faster reporting


• Business owners tracking key performance metrics

Why This Update is Significant to Website Owners

Many website owners use Search Console regularly, but some lack the knowledge to create advanced reports. With this update, Google is working to close the gap between having access to the data and understanding it better. You don’t need to learn how filters work. You need to know what you want to see.

For someone handling multiple websites or clients, this can reduce daily work.

Faster Reporting: The AI will generate your reports in a matter of seconds, rather than creating a new report for every query or filter adjustment.

Fewer Configuration Errors: In this way, AI also eliminates human error from the reporting process by automatically applying the correct filters when creating reports and reducing the potential for human error.

Easier for Beginners: For people who are not knowledgeable about SEO, this tool lets them continue tracking traffic and performance changes without needing to learn or adjust filters.

More Efficient for Experts: Professionals save time on routine queries and can focus on deeper analysis.

For users managing multiple sites or clients, this feature could save hours every month.

Early Limitations You Should Know

Since the feature is experimental, Google has kept it limited.

Works only in the Search Results section

It works only inside the main Search Results report. That means Discover traffic, News data, and other sections are not supported yet.

Sorting and exporting require manual actions.

Sorting and exporting data also cannot be done with AI instructions. You still have to use the regular buttons for those steps.

Accuracy depends on prompt clarity.

Another limitation is accuracy. Because the tool depends on the text you write, it may sometimes misunderstand what you want. If your instruction is unclear or too broad, the AI might apply the wrong filters.

Google recommends checking the report settings after the AI has built the report. For now, this tool is a helper, not a replacement for manual reporting.

What Early User Feedback Looks Like

The update has already started discussions in the SEO community. Many users like the idea because it reduces extra steps and helps beginners better understand their data. But some users also say the tool sometimes misreads instructions, especially when the prompts are long or contain too many details.

Some SEOs feel cautious because AI can make assumptions that humans might disagree with. But most agree that this is an essential step toward simpler analytics tools.

Google itself says it will adjust the feature based on user feedback during testing.

How This Update Fits Into Google’s Larger AI Plan

Google has been adding AI-based features across many of its tools this year. Earlier, the company introduced AI to improve the search for documentation on its developer website. Now it is testing AI directly in Search Console, one of the most essential tools for website owners.

A future where users interact with analytics through natural language instead of technical dashboards.

This move shows that Google wants people to interact with data using simple language rather than complicated menus. If this test goes well, Google may bring AI features to other parts of Search Console. It may also build faster, more dynamic reporting tools in the future.

The goal is clear. Google wants to make SEO data more accessible for everyone, even for those who are not technical.

What You Can Try If You Get Access

If the feature appears in your Search Console, you can test it with simple instructions like:

• Show last week’s clicks from desktop


• Compare blog traffic between October and November


• Show only pages with low CTR


• Show mobile impressions for product pages in the US

These are basic examples, but they help you see how the tool interprets your request.

Google recommends keeping instructions short and clear. Long sentences may confuse the AI and lead to incorrect reports.

Tips for Website Owners

While AI is an efficient method for report creation, website owners still need to remain aware of their website data. Although AI can generate reports quickly, it is essential that owners still review all filters and metrics used in the report.

AI should be viewed as a time-saving experience, not an accurate measurement of results.

For those who produce client reports, it may be prudent to utilize the AI reporting tool on less significant projects before implementing it on larger, monthly reports.

Since the configuration will be rolled out in phases, some people may gain access to the AI configuration sooner than others.

The Direction Google Is Moving Toward

AI-powered configuration is one of the first signs of how Google wants Search Console to evolve. Instead of relying only on graphs and filters, Google wants people to communicate with the tool naturally.

If Google continues to build features like this, the future of Search Console may include innovative suggestions, automatic alerts, and even automated insights based on traffic changes.

The rollout of this configuration is likely to help small business owners, new website owners, and others with limited SEO knowledge better understand their website metrics and results with greater confidence.

Final Thoughts

Although the Google AI Configuration is still relatively new to the SEO world, it has strong support. It makes Search Console feel lighter and more open. People can now create reports more quickly and without deep SEO knowledge. The feature is still limited and needs improvement, but it offers a clear view of where Google is heading.

If you get early access, it is worth trying. Just remember to double-check the filters and settings to make sure the AI understood your request correctly.