When Korean pop sensation crashes into animated fiction and emerges on one of America's most-watched television events, you know something extraordinary is brewing. Le Sserafim , alongside the breakout vocal trio from the streaming giant's smash-hit animated series ' K-pop Demon Hunters'-comprising Ejae, Audrey Nuna, and Rei Ami-will light up ABC's legendary New Year's Eve celebration at Times Square, as reported by Yonhap News. This marks a fascinating collision of reality and virtual entertainment, as the fictional group Huntr/x steps out from the screen to perform alongside their real-world counterparts.



Behind the curtain The announcement reveals something deeper than just another K-pop crossover moment. Source Music confirmed Le Sserafim will unleash their explosive tracks 'Crazy' and 'Spaghetti' before millions of viewers counting down to 2026, cementing their position in America's most sacred New Year ritual. What makes this particularly intriguing is the calculated synergy between the streaming platform's fictional universe and real-world pop stardom, blurring boundaries in ways that could reshape entertainment marketing forever.



Star-studded lineup Dick Clark's New Year's Rockin' Eve with Ryan Seacrest for 2026 isn't holding back, featuring legendary names like Mariah Carey, Post Malone, and rising sensation Chappell Roan alongside the Korean acts. This iconic broadcast, which has dominated American airwaves since 1972, typically reserves its stages for the biggest names in Western pop. The inclusion of both Le Sserafim and the 'Demon Hunters' vocalists signals a seismic shift in how mainstream American television perceives Korean entertainment 's drawing power.



Global domination blueprint Source Music dropped a tantalizing hint about Le Sserafim's ambitions, revealing plans for relentless global activity spanning the United States, Europe, and Japan throughout the year-end period. This Times Square appearance appears to be just the opening salvo in what promises to be an aggressive international campaign, positioning the group at the intersection of traditional broadcasting and streaming-era cross-media storytelling.