Synopsis

Sam Altman has reportedly issued a “code red” inside OpenAI, urging staff to focus on improving ChatGPT and pausing other projects, including early advertising plans. Though unannounced publicly, OpenAI is said to be testing ad formats, such as shopping-related adverts, according to sources familiar with the company’s internal discussions.

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Sam Altman, CEO, OpenAI
OpenAI CEO Sam Altman told employees he was declaring a "code red" to improve ChatGPT and is planning to delay other initiatives, such as advertising, The Information reported on Monday, citing an internal memo.

OpenAI hasn't publicly acknowledged it is working on selling ads, but it is testing different types of ads, including those related to online shopping, the report said, citing a person with knowledge of its plans.

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