Black Friday Sale: There is a huge craze in the country regarding this year’s ‘Black Friday Sale’. During this period, there has been a tremendous increase in online shopping. Unicommerce, a company that provides software services to e-commerce platforms, has said that the number of orders coming during this special sale week has increased by 27 percent on an annual basis. Let us know what is Black Friday Sale and the benefits of huge discounts in it?

‘Black Friday’ is an annual shopping tradition in America that begins the day after Thanksgiving Day. It is known for selling goods at huge discounts. In India too, the popularity of ‘Black Friday Sale’ has increased rapidly in the last few years with the increasing trend of online shopping.

High sales of these products in ‘Black Friday Sale’

An analysis of this year’s Black Friday sale data revealed that the FMCG category, especially healthy food products, witnessed the fastest year-on-year growth of 83 per cent. At the same time, a growth of 77 percent was recorded in the cosmetic and personal care segment and 63 percent growth was recorded in the home decorative segment.

Apart from this, the category of fashion and products remains the largest segment, in which more than 34 lakh orders were received. Interesting changes were also seen in the customer base.

The prevalence of ‘Cyber ​​Monday’ is also increasing in the country.

In this, first tier cities accounted for about 40 percent of the total sales, second tier cities accounted for 23 percent and third tier cities accounted for 37 percent. The company said that ‘Cyber ​​Monday’, an online-centric sale to Black Friday, is also becoming increasingly popular among Indian consumers. Together they are shaping the emerging concept of ‘Cyber ​​Week’ in the country, which e-commerce companies Has made an important place in the promotional strategies of.

Discounts on purchases of various products

During this sale, customers get huge discounts on many product segments. These include electronics (smartphones, TVs, fridges), fashion, beauty products, home appliances and more. Black Friday sales, which originated in the United States, are now being adopted around the world. Countries around the world including India host this sale on online and offline stores. On many shopping platforms in India including Amazon, Flipkart and Myntra. black friday sale Heavy discounts are being given to customers under