When it comes to discovering makeup brands that perfectly blend affordability with top-notch quality, it usually involves a bit of trial and error. However, when a product gets the nod from celebrities and their makeup artists, it tends to hold a bit more weight.

NYXis one such brand. It's reportedly a favourite of Holly Willoughby's makeup artist, who has previously used the NYX Professional Makeup Worth the Hype Waterproof Mascara to get the television presenter ready for her on-screen appearances.

With Christmas just around the corner, NYX has also unveiled a new range of Christmas gift sets featuring eyeshadows, lip kits, liners and more. Each set comes in a gingerbread house-themed box as part of the brand's Gingerbaddie Land collection, with prices starting from £10.99, according to the Mirror.

In addition to these sets, NYX has also introduced some festive products, such as its Holiday Gum Drop Christmas Lip Gloss, priced at £10.99, its Holiday Candy Swirl Christmas Eyeliner, and more. Despite only just launching, the Christmas Lip Gloss, available in three shades, has already received a glowing review, with one shopper hailing it as the 'best ever' lip gloss.

The thrilled customer remarked: "I am in my early 60s. I have been on the hunt forever to find a lip gloss, lipstick or lip stain that actually stays on your lips. I spent unbelievable amounts of money trying to find just the right product. Never, ever, ever have I found a lip stain that actually does what it says. 100% the best product I ever used."

Their only criticism was: "My only suggestion is I just wish they had more lighter colours as the colours seem to be very dark, but I found one shade and I will use it forever. I actually went back today and purchased three more. NYX - please, please make some lighter colours."

Regarding gift sets, choices range from eyeshadow palettes and bronzing duos to lip collections featuring either lip gloss or lip balm. For example, the limited-edition Holiday Fat Gingerbread House Lip Makeup Set contains seven lip products, ranging from glosses to balm, all attractively packaged without requiring extra wrapping paper.

For dedicated lip gloss fans, the brand's Holiday Butter Gloss Vault includes ten different shades of lip gloss (plus one clear) which claim to be 'non-sticky' and 'buttery-smooth' for creating the perfect festive appearance. Additionally, NYX's Holiday Gingerbaddie Palette offers ten eyeshadows in various finishes - sumptuous mattes, glistening shimmers and metallics - perfect for the Christmas season.

The palette features warm, earthy shades including 'gingerbread browns, golden caramels, cranberries, cinnamon reds', making it suitable for both subtle daytime looks and dramatic smoky eyes. The highly pigmented eyeshadows have a 'buttery-smooth' texture with a 'long-wearing' formula, ideal for festive celebrations.

As a brand new NYX launch, there's currently only one review available for this set, but it's extremely positive. Calling the gift set a 'nice holiday palette', the five-star reviewer said: "Love the colours and the way they make my eyes look. They blend together well."

Those not bothered about festive packaging might also consider Charlotte Tilbury's Palette of Beautifying Eye Trends, which offers comparable shades at £49 with its 'Sensual Sunset' palette, though it's also available in five alternative colour schemes for different preferences. For instance, Denim Dimension features blues and silvers, which may suit those with blue eyes or cooler-toned wardrobes better.

Alternatively, P. Louise's On The Pull Christmas Eyeshadow Palette available for £15, features a festive collection of eight 'dreamy' shades plus one glitter topper.

For NYX customers who like to test makeup before buying, the brand has introduced a new virtual beauty tool. This enables shoppers to virtually try on products such as lipstick, eyeshadow or bronzer.

Shoppers simply need to upload a selfie or use the live mode in the 'virtual try on' tool for near-instant results, although good, natural lighting is crucial for the most accurate match.

This festive launch from NYX comes after its recent Bridgerton-themed makeup collection, which included a Royal 'Wallflower' Blush Palette, Royal Highlighter, Ink Liner and Butter Gloss.