Bodybuilding(dot)com has issued a public apology to its users after growing backlash from long-time fans who accused the once-dominant fitness platform of losing touch with the community that built its reputation. The company acknowledged becoming disconnected from its audience and pledged to rebuild trust as it works on a renewed direction for 2026.

Bodybuilding(dot)com’s response to anger over fading community ties

The apology follows years of frustration among loyal users who felt the brand had shifted away from its grassroots culture. Critics say Bodybuilding(dot)com prioritised commercial changes, streamlined content, and reduced engagement while sidelining the voices of everyday lifters who helped elevate the platform in its early years.



Much of the discontent stemmed from the decline and eventual shutdown of the site’s iconic forums, once considered the largest online gathering place for fitness enthusiasts worldwide. The forums served as a hub for training logs, supplement reviews, transformation challenges, and peer support, and many viewed their closure as a symbolic break from the brand’s origins.

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The company promises a reset

In the apology letter, the company admitted it did not innovate quickly enough, respond to feedback effectively, or show up consistently for its audience. It said it is rebuilding the platform with input from users and framed the changes as the beginning of a new chapter shaped by community expectations.



Bodybuilding(dot)com also pledged to expand digital tools, improve educational resources, and restore a sense of belonging for both new and veteran fitness participants. The message emphasised accountability and a willingness to earn back loyalty rather than assume it.

Scepticism remains among former loyalists

Reactions across social platforms show mixed sentiment. Some welcomed the acknowledgement and said the apology was overdue. Others argued that the trust lost over years of perceived neglect cannot be repaired with a single statement.



A portion of the community has already migrated to independent forums and social groups, raising questions about whether Bodybuilding(dot)com can regain its cultural influence in an increasingly competitive fitness ecosystem.



What comes next

The company has signalled more announcements in the coming year as it prepares for its 2026 relaunch phase. Observers say its success will depend on whether it can genuinely rebuild engagement rather than rely on branding.

For many long-time followers, the apology marks an important moment. Whether it becomes a turning point or simply a reaction to backlash will be determined by what Bodybuilding(dot)com does next, not what it says.