Patanjali launches program to strengthen Indian agriculture and rural livelihoodsKhelja | 2025-11-24 10:23:15
New Delhi: Agriculture remains the backbone of India’s economy, and the prosperity of farmers directly impacts rural development and national progress. To support farmers and promote sustainable farming traditions, Patanjali Yogpeeth has launched the Patanjali Farmer Prosperity Program. This program aims to strengthen traditional agriculture, increase productivity, and empower farmers with training, resources, and scientific methods. It combines ancient Indian farming knowledge with modern agricultural innovations to improve soil health, boost crop yields, and increase farmers’ income.
How the Program Works
Training and Skill Development: Patanjali organizes regular workshops, field demonstrations, and awareness sessions to teach farmers about organic farming, natural fertilizers, water conservation, seed quality improvement, and crop protection methods. Farmers are trained to use Patanjali’s eco-friendly agricultural products to ensure chemical-free, nutrient-rich crops.
Promotion of Organic Inputs: The program encourages the use of organic fertilizers, bio-fertilizers, herbal pesticides, and cow-based inputs like cow dung and urine. Reducing dependence on chemical fertilizers improves soil fertility and long-term sustainability.
Strengthening the Supply Chain: Farmers are supported through direct purchase systems, fair pricing models, and supply chain assistance. Patanjali helps farmers sell their produce directly to processing units, ensuring better profits without middlemen.
Technology Integration: Farmers learn modern techniques such as drip irrigation, organic certification processes, natural agricultural tools, and soil testing methods to improve efficiency and productivity.
Program Reach
Active in states including Uttar Pradesh, Uttarakhand, Haryana, Rajasthan, and Madhya Pradesh.
Thousands of farmers connected through Patanjali Farmer Service Centers.
Covers diverse crops, including grains, vegetables, medicinal plants, and herbal farming.
Expanding to rural areas, providing small and marginal farmers with tools and knowledge to become self-reliant.
Challenges Faced
Initial resistance from farmers used to chemical-based farming.
Lack of awareness about organic farming benefits.
Infrastructure limitations in remote areas, such as irrigation and storage issues.
Delays in organic certification processes, which can discourage small farmers.
Patanjali addresses these challenges through continuous training, infrastructure support, and easy-to-adopt farming models.
Impact of the Program
Increased income due to better pricing and lower input costs.
Improved soil health and long-term productivity through organic methods.
Healthier produce reaching consumers, contributing to national health.
More rural employment through Farmer Service Centers and processing units.
Revival of traditional Indian farming practices and ecological balance.
Overall, the program has empowered farmers socially, economically, and environmentally, strengthening the foundation of India’s agriculture.