Online fashion retailer Myntra’s rapid commerce arm, M-Now, is driving 10% of orders in locations where the service is live. The service is currently available in some pincodes in Bengaluru, Mumbai, Delhi NCR, Hyderabad, Kolkata, and Pune.
Launched last November, M-Now has scaled to 80 dark stores in these six cities and reached customers in over 940 pincodes. The service has achieved 20% customer penetration within active locations, according to the company.
“The introduction of M-Now has been pivotal in providing elevated shopping experiences to digital-first shoppers who value convenience and speed,” said Nandita Sinha, chief executive, Myntra, in a statement.
The platform has reported over 35 million unique visitors so far. M-Now promises delivery within 30 minutes to two hours for categories such as fashion, beauty and home decor.
“...our focus will be to sharpen the offerings … while addressing the last-minute fashion needs of customers,” Sinha added.
Walmart-owned Myntra launched M-Now last year, at a time when quick commerce players were expanding beyond groceries to include apparel, appliances, makeup, and other items to increase their average order value (AOV).
Also Read: Rapid fashion delivery gathers pace, but long-term viability in question
Fashion and beauty brand Nykaa has also expanded its quick commerce service, called Nykaa Now, to seven cities. It has 53 stores for Nykaa Now from where it makes these deliveries, which take between 30-120 minutes.
Other companies in the segment include Nexus Venture Partners-backed Slikk, TDV Partners-backed Zulu Club and Kae Capital-backed Knot.
Myntra has been pouring in funds to expand its presence in the highly competitive and investment-heavy rapid-delivery segment. Indeed, the company's parent noted in its June quarter earnings that Walmart International’s gross profit rate was weighed down by rising investments in India’s fast-growing quick commerce market through Flipkart and Myntra.
Also Read: Quick-fashion delivery startups attract fresh VC capital
Launched last November, M-Now has scaled to 80 dark stores in these six cities and reached customers in over 940 pincodes. The service has achieved 20% customer penetration within active locations, according to the company.
“The introduction of M-Now has been pivotal in providing elevated shopping experiences to digital-first shoppers who value convenience and speed,” said Nandita Sinha, chief executive, Myntra, in a statement.
The platform has reported over 35 million unique visitors so far. M-Now promises delivery within 30 minutes to two hours for categories such as fashion, beauty and home decor.
“...our focus will be to sharpen the offerings … while addressing the last-minute fashion needs of customers,” Sinha added.
Walmart-owned Myntra launched M-Now last year, at a time when quick commerce players were expanding beyond groceries to include apparel, appliances, makeup, and other items to increase their average order value (AOV).
Also Read: Rapid fashion delivery gathers pace, but long-term viability in question
Fashion and beauty brand Nykaa has also expanded its quick commerce service, called Nykaa Now, to seven cities. It has 53 stores for Nykaa Now from where it makes these deliveries, which take between 30-120 minutes.
Other companies in the segment include Nexus Venture Partners-backed Slikk, TDV Partners-backed Zulu Club and Kae Capital-backed Knot.
Myntra has been pouring in funds to expand its presence in the highly competitive and investment-heavy rapid-delivery segment. Indeed, the company's parent noted in its June quarter earnings that Walmart International’s gross profit rate was weighed down by rising investments in India’s fast-growing quick commerce market through Flipkart and Myntra.
Also Read: Quick-fashion delivery startups attract fresh VC capital