Sweden’s Global Home Decor and Furniture Retailer Ikea Has announced that it will increase its sourcing from India to 50%, which is currently 30%. This step is part of the IKEA plan, the aim is to supply products for both local and global markets and generate more employment in the supply chain.

Increasing attention on India

According to Christina Niemela Strom, who is the head of sustainability for supply in the Inter Ikea Group, India is now in the top 10 countries with whom Ikea sources its products. Currently, Ikea purchases 400 million euro products from India for global retail operations. Strom reported that this scheme would expand the categories of Ikea products, such as couch, mattress and storage furniture.

Ikea in India has been sourcing products for the last 50 years, but started its own retail operation in 2018, when it opened its first store in Hyderabad. Subsequently, the company has opened stores in Navi Mumbai, Bangalore and plans to open several more stores in Delhi NCR.

Increase in employment and stability

Increasing local sourcing will only help meet the growing demand for IKEA products in India, but it will also create new job opportunities in the supply chain. Ikea already in India 1,10,000 farmers With Sustainable sourcing Working for, in which steps have been taken to reduce pesticides, fertilizers and water use.

For these farmers, sustainable agricultural practices have brought more yield and increased income, showing that Sustainability Not only increases the cost, but can be beneficial for both farmers and Ikea.

Ikea dedication to sustainability

IKEA has targeted to reduce half emissions by 2030 and emission of net-geiro by 2050. Strom also reported that the cotton that Ikea uses is the virgin cotton, which is approved by certified plans, ensure that the company’s practices are responsible from the environmental perspective.

Ikea’s long -term dedication in India

With a significant presence in its retail and supply markets in India, Ikea is ready to deepen its participation in the country. Strom said, “India will be important for us,” and expressed the company’s trust that its growth in the Indian market would be with the prosperity of the country.